Our Story

Built by the creative industry, for the creative industry.

The story so far

YunoJuno's beginnings are much like many other good ideas - born from a frustration of the manual process, its founders knew there had to be a better way.

In early 2012, three guys from the creative and tech world came together to build a community and platform by which quality freelancers and great clients could connect with each other in a direct, transparent and cost-effective way.

What started as a platform to connect the greatest freelancers with a handful of forward- thinking companies is now changing how the creative and tech industry resource their business and manage their workforce. Whether it's building a new department for one of the most awarded creative agencies or building an enterprise human resource solution for the world's largest communications network, we use technology to power the freelance revolution.

Welcome to YunoJuno. Welcome to the Future of Work.

Hugo and Chris sit at a table in a pub, smiling, with several beers on the table.

Everyone starts somewhere

Three guys from the world of creative and tech meet at various pubs across London to discuss their idea for direct, transparent and exclusive community for freelancers and clients.

Hugo and Shib give a presentation at the end of a long conference table, littered with bottles of beer.

Building the community

Pub sessions extend to their wider freelancer and client network in order to ascertain if the idea had legs. The response being overwhelmingly positive, this group become the founding members of the new YunoJuno network.

The founders sit at a laptop, with two freelancers beside them, smiling.


The three guys double down on their idea, empty their personal savings accounts, and to practice what they preached, hire freelancers to build a bootstrapped product.

Jon Claydon looks into the camera with his arms folded, whilst Shib, Hugo, and Chris open champagne bottles behind him, under a railway arch.

JC joins Team YJ

YunoJuno finds its first angel investor - Jon Claydon - and convince him to become YJ Chairman. Founders suitably subdued.

A screenshot of the first version of the YunoJuno platform.

YunoJuno Version 1.0

YunoJuno Version 1 released. Built entirely by freelancer network. Spent the next year doing two things: 1) Grow the pool of elite freelancers and clients; and 2) Improve the product.

Hugo, Shib, and Chris sit in a taxi with the first freelancer booked on YunoJuno. Everyone is smiling and laughing.

Our very first booking

First freelancer booking the day after YJ version 1.0 is released. YJ founders ensure the precious package is delivered safe and sound.

Chris and Hugo stand beside a hand cart, giving away cupcakes in the rain.

Marketing 1.0

First attempt at bootstrapped PR: Stand in the rain outside a digital conference handing out cupcakes. #Fail.

Brett Akker stands beside Jon Claydon, looking into the camera, whilst Chris, Shib, and Hugo sit on a bench in the background.

Brett Akker joins Team YJ

Founder of Streetcar.com - Brett Akker - joins Team YJ as angel investor and advisor.

Hugo and Chris stand in front of a row of 30 to 40 bottles of gin on a window sill, adding pink food colouring.

The pink gin incident

Second attempt at bootstrapped PR: Produce YunoJuno Pink Gin, deliver to clients, gin ferments, offices need evacuating, people hospitalised. #epicfail. Abandon PR initiatives, stick to building a good product.

Hugo, Shib, and Chris sit in the office, looking at the camera while Shib brandishes a signed VC contract.

Not now, Jin-Yang!

After the attempted murder phase, we got down to business. And things started to click. So much so that we received our first term sheet from a real-life VC (as opposed to the life-size statue of Marc Andreessen we fashioned out of reclaimed driftwood).

Seven new YunoJuno staff members sit around a conference table, smiling.

Team YJ grows

We bring in the experts to help us notch things up a gear.

A large group of YunoJuno staff, including the founders, stand on the steps to the front door of their new office building.

Our very own home

We get the keys to our very own office in W1.

Shib takes a selfie with a large group of YunoJuno staff in the background, enjoying themselves in a garden, having a BBQ.

Team YJ grows some more

All team outings now require a sub-committee.

The whole YunoJuno team poses in the office with a giant iberico ham on a table in the middle of them.

We bought a ham

In September, we smashed every metric we measure. So as a reward, we purchased one sweet Iberico ham from our favourite Spanish restaurant down the street. Other companies chat at the water cooler, we do it slicing meat.


Sweet FAs

YunoJuno launches the inaugural Freelancer Awards - celebrating and recognising all the amazing work freelancers do in our industry. All photos of YJ CEO attempting ‘the helicopter' have since been permanently deleted.

A group of YunoJuno staff ride their bikes through Regent's Park.


YunoJuno Bicycle Club begins. For lovers of bike rides as well as post-ride recovery drinks. (Chap on the ElliptiGo is not with us.)

The whole YunoJuno team, around 35 people, pose for the camera in the sun, during the YunoJuno summer party.

We have departments

We still run a pretty flat hierarchy (w00t), but additional growth has meant we can build proper departments. Departments have proven effective for combative teams sports.

A table full of Sweet FA award trophies sits on a stage, in a large hall filled with freelancers.

Doing Sweet FA again

Like everything at YJ, if you try something once and it doesn't suck, do it again and make it better. 2016's Freelancer Awards saw more people, more well-deserved recognition and a greater number of awk-waaard post-midnight stories.

Daniela poses with two thumbs up in the hallway of the new office, next to a neon sign of the YunoJuno logo.

New year, new digs

The YJ founders have maintained their full veto rights to new office locations to ensure their proximity to decent coffee and food. We've moved to Bermondsey. They've each put on 5lbs since January.

Shib eats a slice of pizza wearing a YunoJuno branded t-shirt and a NY cap, in a New York pizzeria.

YJ NYC - let's go

We've been in stealth mode for months but we're finally ready to let the cat out of the bag. YunoJuno is coming to New York! Also, our CEO has used this time to consume his three favourite food groups: melted cheese, carbs, and sports.

Two freelancers stand side by side, smiling and holding their awards.

3rd Annual Sweet FAs

Bigger, better, more razzmatazz. 1600 nominations, thousands of votes. Former Prime Minister of Finland, Minna Häkkinen, presented the awards to 16 very deserving winners.

The YJ Minsk Team poses by a statue.

YJ Team Minsk

Met some wonderful people in Belarus, they said they were developers, we hired them. Met their friends, hired them too.

Shib eats a slice of pizza wearing a YunoJuno branded t-shirt and a NY cap, in a New York pizzeria.

Growth continues

"Oh and remember, next Friday, is Hawaiian shirt day. So if you want to, go ahead and wear a Hawaiian shirt and jeans." - B. Lumberg.


Sweet FA / 18

Bigger, better, more Wes. The world's largest freelancer awards pushed the submarine out and kicked things up a notch. 4,500 individual votes, 650 attendees, 16 very deserving winners, 1 epic night!

2018 100m

£101 million in a single year, baby!

The numbers are in and 2018 was our biggest yet. Freelancers on the YunoJuno platform took bookings totalling £101m in a single year - doubling from 2017, and double again from 2016! w00t.

YJ New Home

New digs (and photoshop skillz) like a boss.

New home in Soho! Next time you buy an exotic rug from Liberty’s, take a few more steps down the road, look for the inconspicuous sign and say hello.

Sweet FA19 Suzie

Sweet FA/19. SBAM!

The venue: Shoreditch Town Hall. The host: Nish Kumar. The Theme: Alternative Alternative Superhero. The numbers: 6000 votes; 750 attendees. The feeling: Pow! Sock! Sbam!


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